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One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management') Read More

It's great to have an attractive website, but if it can't be understood by the average user,you've wasted your money. Usability and simplicity are two important features of website design. Improve your website design with tips from my Mom Read More

What is the value that you place on having a good logo for your business? Hopefully, your logo was just not an after thought. I will go as far to say that your business logo can make or break your business! Think about it, your business logo is at the center of your marketing that you do for your business. Your logo is put on everything including letters, business cards, website, brochures, advertisements, etc… Your business logo is just as important as your personal name that you sign on every business deal you do Read More

Small businesses: It has never been easier for your customers and clients to find you online. It has also never been easier for them to find your competitors. Use three powerful websites – Google, Yahoo!, Yelp – to make sure you are on top of the list Read More

It's been almost a year on BizSugar.

It's been good and it's been interesting.

I'm looking forward to taking a long break from Social Media and getting back to a more old-fashioned way of doing business.. Read More

What is the main purpose you blog? Perhaps it is to make money. Or it might be to spread information. It might be to change people’s minds or just to rant. Or it could be to have fun. Even though your blog is serious business, it's time to put the fun back into blogging. Put on your smiles and follow these tips to being a more fun-loving blogger Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

Often, businesses search high and low for an effective way to display their knowledge and ideas. A business blog is a useful marketing tool as it provides your business with a unique promotional and marketing platfor Read More

There is a movement afoot in American Little League Baseball. No more keeping score. Playing for fun in an atmosphere where everyone is declared 'winner."

It is a concept I have decided to take on in regards to my business articles and Social Media. Read my posts to enjoy them, but please, no more votes!

I'm looking forward to participating in a non-competitive environment! Read More

Sure eating ice cream always leaves a good feeling in your stomach, but Dairy Queen's Miracle Treat Day campaign, will leave you feeling satisfied in more ways than one. Check out this outstanding Feel-Good Marketing campaign Read More