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Want to kill two birds with one stone? Then you should aim for CSR and sustainability. Make money making positive contributions to society and environment. Read More

As we approach the new year, it's a good time to reflect, re-energize and adjust our business strategy for 2012. Read More

This time of the year is also when we reflect and often refocus on what we want to achieve in both our personal lives and with our businesses. There are many posts on predictions I have only one for 2012 based on observations over the year. Read More

This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in and dazzle my clients with false data and poor methodology. Here are 6 dead giveaways you’re going to be ripped off by a marketer: Read More

A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions. Data shows the more content you have, whether it be website pages, blog articles, or landing pages, t Read More

Basic steps for SEO (Search Engine Optimization) of your WordPress blog posts include your titles, meta tag descriptions, headings and your images. Read More

When growing your brand is mentioned do you think of large numbers to be achieved? Many do and think automatically think it is all too hard. So nothing happens and growth is stalled. It is often the small steps you take that make the difference over time and here are a couple of tips. Read More

Not only officials and companies are making the money assigned to rebuild Iraq disappear. A record number of US soldiers have also been found guilty of doing so. If it was not so critical to rebuild Iraq we could just say that we were not surprised. But the UNHCR is concerned about almost 2 millio Read More

In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s on-line behavior, is proven to directly influence online buying. If you haven’t jumped into video yet, here are compelling reasons you should. Read More

This is odd: people frequently purchase products that they know they don't like very much. This is why they do it. Read More