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Entrepreneurs start a business for many reasons, but most are driven by money (unless, of course, you start a non-profit.) Here’s a question for you: Will you do anything for money (or to increase profits)? Read More

What's in a fan? To understand the true value of a fan, we need to consider their context, their behavior and the resulting data generated for marketers. Read More

Have you ever had a messy office or garden and decide that you can’t stand it any more? If you have, you most likely quickly decided what to do, worked up a plan of action and got stuck in to fixing it up. This type of activity can also be done with the marketing of your brand. Read More

The multitude of crisis management strategies do give the impression it’s almost impossible to manage disaster when it hits you. But is it really that difficult? Read More

Connecting with people and building an online community through social media is no different from connecting and helping each other in our day to day lives. Read More

Are you persuasive enough to snag your customer.

Buying decisions are based in beliefs and values. So how do you influence another person's buying behavior, when you don't know anything about them? Read More

Do your customers ask questions about your product or service, service delivery, pricing etc? Do you keep a track of these questions? If you do you know how valuable they are. If you don't you could be missing out on opportunities. Tips to help you get the most from customer questions. Read More

The energy that creates great ideas also creates errors. Most really successful people have hence had huge setbacks, frequently losing everything they had. Read More

Your brand value helps to create brand insistence. Are you connecting emotionally, are you different? Here's a few questions to get you started. Read More

In your business what branding strategies are needed to create brand insistence, great customer relationships & love brands? Do you have a plan? Read More