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The new business mantra is adapt or die. Growth is no longer enough! Read More

First impressions go a long way in sales, casual is casual, and B2B sales is not casual. Command the respect you deserve by looking the part of a pro. Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More

A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign. Read More

A short piece on the outsized results of reading. Read More

Your choice of language can help determine the outcome of a sales interaction with your prospect. Read More

Part 2 of 3 for Building a Championship Pipeline: Sales people get pulled in many different directions. From lead generation on the front end, to closing the deal on the back end, there is a lot to do! Throughout the process, you must be committed to adding new opportunities to your pipeline. The following is a list of things I do to continu Read More

Love it or hate it, cold calling is here to stay. But is it right for your company and should your sales staff be the ones 'dialing for dollars'? Read how to figure out what will work best in your situation. Read More

The vast majority of salespeople working today don't want to be high pressure sellers. In fact, some have a fear of using pressure to gain sales and avoid assertive, professional selling techniques because of their hyper-sensitivity to high pressure selling. Read More

The final article in a series of 28 articles on sales effectiveness based on the principles outlined in David Kilcullen's 28 Articles for Counterinsurgency. Read More