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After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. Read More

There are cultural differences between British English and American English that go beyond different spelling. Today many businesses want to reach a wide international audience in English and are turning to International English to make this easier. Read More

Mention the term “government white paper” and the words “creative”, “engaging”, “effective” and “colorful” aren't typically used in the same sentence. If you have ever read a U.S. Government white paper for a research project, you've probably realized that little has changed since the medium's inception in 1922, almost 90 years ago! Read More

Taking notes goes beyond retention, it encourages the buyer to share More important information during a sales meeting. Read More

What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

How to take care of your cash flow when you have an online business. Read More

2 years have passed since Dell Hell dwelt in the social media world. Back then, Dell's customer service was heavily criticized via Social Media. Be that as it was, with an open mind and willingness to change for the better, it has raised from the dead to become #2 in web engagement and a true social media winner. Read More

Have you ever considered using Facebook for your business? I bet you have heard stories on how businesses have used it successfully for marketing, branding, customer service, file sharing and work management. This post will introduce to you 10 Facebook Applications for Businesses. Read More

It's been a little over two months now since my company, Small Business Trends LLC, acquired BizSugar.com, a site for small business news. It's been a learning experience, and it occurred to me that it might make a good case study about acquiring a Web business. So I plan to periodically report on how it's going. It's still early but I'm rea Read More

People have been fervently writing about the fame of social media, especially Twitter. Ever since it took everyone by storm with its 140 characters of instant messaging, social networking has never been the same again. We have heard many describing Twitter as their ultimate kit for successful online business, promotional tool, or even traffic m Read More