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Stephen Nold lists his top five benefits of social media. I would agree with all of these and add that these benefits result not only from use of big social media and bookmarking sites like StumbleUpon and Digg but also and ESPECIALLY from using niche sites like bizSugar where your chances of being heard and having your submissions ranked highly i Read More

Leave the pain out of selling, you'll find people easier to deal with. Read More

Welcome to my Guy Kawasaki advice mash-up - my take on Guy's advice for entrepreneurs and CEOs that he offered during a couple of recent talks. These are ideas that can help you get your company's 'ducks all lined up' and your organization 'firing on all cylinders'. Read More

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More

Let's imagine your customer has just purchased a new barbecue grill, or an entertainment center, or a sunroom. How should the salesperson handle this engagement opportunity? Read More

On August 12th, BestBuy, the multinational consumer electronics giant faced a “too good to be true” challenge. In error, they posted a 52 Samsung Digital TV for sale at $9.99 on their website . On the surface, this is a simple story. Yes, a too good to be true story. However, there are several additional currents that should be challenged and inve Read More

I've read a lot of articles lately about using LinkedIn this one is different in that it takes on the topic of specific tools and why to use them. Do you have any favorites to add to the list? Read More

While the corporate world continues debating the business value of social networking tools such as Twitter or Facebook, their use within the corporate walls continues to proliferate, where they are now migrating from marketing to HR, particularly for employee recruiting. Read More

With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. Read More

The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More