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LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More

Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More

The Marines recently banned soldiers from using and posting information to social media sites such as MySpace, Facebook and Twitter. This is for 2 reasons. 1. They fear the insecurity of these sites may facilitate malware on government computers 2. Leaking military data. In many situations, for years and years, due to secrecy and strategy issues, m Read More

Sometimes I wonder if it's just me, but I think it's fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I've encountered it in BBS's, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a pro Read More

You probably know this trap, you start with good intentions to become healthier, try eating better foods and when you don't lose a lot of weight quickly you stop. Then later you start again. With small business marketing it can be quite easy to fall into this trap. You decide you need to attract more customers so you try a few marketing tactics fo Read More

There are options available today to reach your international markets that have never existed before. An international blog is a solution for some businesses to find out more about their foreign market opportunities Read More

Successful online businesses understand they are now B2P, or Business-to-People companies. One of the ways to go off track on social media is to focus on the tools and platforms. Social media is about connecting with people. Web marketing is a Business-to-People environment. Read More

When considering the advantages of getting your small business online, one key factor is the global reach your product or service can potentially have via the World Wide Web. In the following video from MyOwnBusiness.org, Internet entrepreneur Thomas Mix discusses some of the other advantages when thinking about going online with your company. Read More

In the following episode of Get Connected TV, host AJ Vickery explains some of the basics of setting up a small business computer network in your office. The most important aspect of this installation, Vickery insists, is setting up a system that allows workers to share information and functions within the network and on the Internet without allow Read More

I often read and hear about how selling is, or should be, all about the customer. And I agree. It is mostly about the customer. But it's also all about Read More