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Social media websites were initially created purely for sharing and interacting with friends. So why the heck are there so many businesses flocking to be part of this in recent years? The answer is obvious — social media is able to help them gain a competitive advantage over rivals.... Read More

Here are three keys to forming a successful partnership. They are keys that helped Steve MacGill, CEO of PeerSight Online, and Dr. James Norris, CEO and founder of KAART Business Solutions, used to create their successful partnership. Read More

I just thought I'd share this past blog post. If anyone is having trouble embedding BizSugar voting buttons into Blogger, check out this post. It addresses an irrational little quirk .... If you use Blogger (Blogspot) Read More

Increase and exceed your expectations in business with John Jantsch's personal experience story of this concept in action. Read More

The problem with "The Demo." Read More

If you google “most expensive commercials”, Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of show time. Read More

Sometimes you just have to get creative in order to save some sales. Read More

How safe is it to start up a business in today's economy? That is dependent on many factors. What is the idea, is it unique? Will it fill a niche that is not being filled in your area? Does it require real estate location? How much money do you have for start up costs? Advertising? When making a decision to to start a business, these are but a fe Read More

In the marketing business, we learn through people's experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). Read More

Not always productivity is the answer. Productivity might be the question. Doing better is the answer. Read More