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To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

Wall Street Journal small business columnist Colleen DeBaise explains how to open a restaurant with no money...well, none of your own anyway. DeBaise suggests gaining some experience working the restaurant business and then developing a detailed business plan demonstrating your big idea and the qualities you posses that will enable you to turn it Read More

Many people working in the sales profession make these five career mistakes. Don't you follow in their footsteps! Read More

A lot of people think that Social Media sites like Twitter are nothing but a bunch of babble with no inherent value. But a small percent of Twitter Tweets actually show good "pass along value". In this post on the White Paper Pundit blog, you can learn five ways to leverage Twitter and gain additional exposure for your white paper. Read More

This franchise radio show should be taken seriously. {Not that the 2 guys running it do...} Read More

19 Social Media Tips Under 140 Characters Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I've put them all in one place as a brief social media tip digest. Social Media Tips: 1. Unique, brief sound bytes produced consistently can yield great results. 2. Once in a while ask your FB an Read More

Part One of a vital checklist for your business website focuses on demographics, finding your target market, and how your website should change as a result. Read More

Four years after Hurricane Katrina's devastation, New Orleans is experiencing a rebirth of entrepreneurship. Small-business owners who left are now coming back, driven by a sense of mission to help the struggling city and to take advantage of generous tax breaks. Young professionals have moved to the Big Easy to help with its recovery, ... Read More

This is the best list of legal tips for startups I've seen. It's written by an attorney with 25 years helping startups in Silicon Valley. Read More