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In a world with exploding content over multiple social media channels, your business needs to create more content of your own on more social media channels than every before if you are to survive. Aaron Dun, Vice President of Marketing and Strategy for Percussion Software, shares this guest post vi Read More

Infographics are relatively inexpensive to produce, can convey a lot of information on a single image that just takes a few seconds to look at, and – best of all – can be designed to spread like crazy via blogs and social media sites with automatic embedding and easy-to-add share buttons. How can i Read More

Here are ten stats that illustrate the increasing role online content and social sharing now play in news consumption and political persuasion. They also provide some key insights for organizations about how peer influence, online giving and news content can be used in marketing. Read More

These days, the name of the marketing game is personalization. The key lies in marketing intelligence. When you identify the data that can make a difference and put it to work effectively, you increase your chances of creating individual connections and achieving your marketing goals. Read More

The recently released 2012 Fundraising Effectiveness Survey Report reveals that, in 2011, 100% of gains in giving were offset by losses in giving. Today, we look at more eye-opening findings from the report and attempt to gauge what they mean for nonprofits and the future of fundraising. Read More

Working with WordPress for several years – building, designing and managing dozens of websites on the platform – we’ve tested out a wide variety of different plugins. When you launch your website, these are the first five plugins you should add... Read More

Here are seven key statistics from the “Marketing ROI in the Era of Big Data” report about how companies view the role of data in marketing, and how they define and measure marketing return on investment (ROI). Read More

In today's world where people are more connected than ever before thanks to social media, nonprofit organizations need to make social fundraising a top priority to increase engagement, volunteers, donors and brand recognition. Read More

With all the headlines and buzz, many businesses and nonprofits have heard about data marketing and now they want to jump in. But it’s not quite that easy. Read More

In today's multichannel world, customer experiences can have a huge impact on brand value. Want proof? Check out these eye-opening statistics. Read More