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For the small business owner, search engine optimization strategies could prove to be among the best and most cost-effective means in which promotional awareness can be raised. Read More

Yes, Digg can now be found all on a single page. Gone is the community. Gone are categories. Gone are any hot or upcoming or friends or anything, except what can fit on a single page. In one fell swoop, Digg has imploded. I guess this is what happens when a star goes super nova. Read More

Analyzing data from a number of nonprofit marketing campaigns reveals three key advantages of incorporating an online fundraising component. Read More

Sometime it’s a good idea to go back to the basics to make sure you’re constructing emails with proven best practices in mind. Follow these 12 tactics to make sure your company’s email communications don’t end up in the trash (or worse, the dreaded “Junk” folder). Read More

Content marketing (a.k.a. creating a lot of great content all the time) is the newest rage among the inbound marketing crowd. Read More

When conducting an email marketing campaign, it is important for you to create email series that will help to educate as well as presell your audience about your product. You can’t just promote your product in the first email that you send to your subscribers. This will be the worst marketing strat Read More

Creating a Dynamic Blog can be greatly improved with some simple steps. The problem many blogs have is that they focus too much on the company or the blogger themselves. There is no need to use your posts to sell directly, you can achieve so much more when you forget about yourself, but use the kno Read More

Writing content is great, but for people to appreciate what you have to offer, they obviously must know that it exists. Here are some tips to promote your posts Read More

With over 30 years experience, Duran Duran have embraced technology and social media as a means of promotion, connecting with their fans and driving their business forward. As a brand, learn what they do well and why you too can learn from the entertainment industry. Read More

People read differently on the Web. They scroll and skim. That means you need to write differently. Follow these eleven essentials for writing the best possible content (for both readability and SEO). Read More