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Marketing is the key to success for just about any local business.

In fact, it’s often the only difference between a business that flies, or one that dies.

A great idea, product or service will ultimately fail if your audience isn’t even aware you exist or fails to understand why they should Read More

You start a blog, create great content and wait for the floods of visitors that will soon become part of your community.

There’s a trickle, but nothing like you expected.

I experienced the same thing and there were times when I thought I was never going to get the traffic that I was hoping fo Read More

Struggling to create a strategic social media presence – one that allows you to maximize your online marketing efforts? Follow these 47 social media ideas, formulas and shortcuts for instant improvement! Read More

Recent articles covering Google’s decision to split Google+ into separate services have been rather fascinating.

Although many social media experts are in complete denial that social is changing (and the returns dwindling) there is clearly a problem... Read More

I’ll admit it.

I hate formal networking.

But sometimes I feel like I’m in the minority. Or maybe I’m just one of the few who’ll openly admit to a distaste for an ‘adult’ version of classroom ‘show and tell?’

I read an article recently that described networking as “like speed dating, except Read More

Many corporate blogs are painfully dull.

Creating and updating a blog and brainstorming new posts doesn’t come naturally to many people.

And in industries that lack any sort of sex appeal, blogs are too often used to broadcast boring, confused corporate messages... Read More

“People are strange: They are constantly angered by trivial things, but on a major matter like totally wasting their lives, they hardly seem to notice.”
- Charles Bukowski

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If it’s just about the money, forget it.

Running your own business can be a wild and crazy ride. And if money is your sole motivation, it simply won’t be enough to sustain you when you’re hanging on for dear life.

In the early days, you’ll likely find yourself doing literally everything: sell Read More

It’s no wonder that Spanish is becoming increasingly important and valuable within a business context.
Many of the world’s emerging economies are from Spanish-speaking countries. Numerous reports in Forbes, The FT and Euromonitor indicate the stronger players in the Central and Latin American mar Read More

It’s hard.

And it applies to all types of small businesses – coffee shops, plumbing, cleaning, professional services – whatever…

You’re going to have to become a marketer...
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