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Almost every business can increase marketing frequency and sell more overnight. Here are 3 ways to do that without driving customers away. Read More

Buying a franchise is the most effective way to start small business, especially for those who do not have prior business experience. Not all franchises are created equal, however. What traps you should watch out for when you join the franchise. Read More

Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.
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In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content that keeps readers coming back. Read More

When you travel and see the ruins of bygone societies, it drives home how quickly dominant systems can be disrupted. Today with the internet, we have perhaps the biggest disruptor in history and it could turn our factories and warehouses into ruins too, evidence of a time when we built things and s Read More

By Luke Clum

For all of its creativity and attempts at deep analysis, traditional marketing has always been somewhat of a guessing game. Sure, you could create new campaigns based on analyses of those that had come before, and you could even do mid-campaign evaluations, but traditional marketing Read More

you have just started blogging, here are a few tips on how to promote your blog. Remember content is king! Write a creative post for your blog which will attract a large number of people. Read More

Those of you who have followed my blog since the beginning know that I've always been torn whether to recommend Shopify to new ecommerce business owners. But their recent announcement makes them extremely compelling Read More

Numerous business bloggers struggle with how to bring in targeted traffic to their blogs and how to get their readers to engage with them and their content. But the truth about why your quality business blog is going nowhere may be more simple than you think. Read More

It takes more than a title to lead, sometime your best leaders are in the peer group they work with. Read More