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Whether with Twitter, blogs, Facebook, YouTube or other options, social media remains an important option for promoting your business. In the following article, smSmallBiz.com gives a closer look at the different platforms and how they work. Read More

My Dad was one of the first franchise consultants around, and he taught me a few things.... Read More

Venture capital investor Brad Feld gives advice on how to work with business mentors. Though he is primarily focused on the IT world, his suggestions can apply to many industries. Read More

Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

Your company needs both SEO for its Website and paid click adds to bring in customers according to Web marketer Tom Pick. Find out why. Read More

Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

Going green was big news for a while, then the collapsing economy put a cloud over the movement. Nonetheless, a derth of reporting doesn't mean that the scientists, entrepreneurs, and business brains behind the burgeoning industry have slowed down. If anything, their products are growing in maturity and potential. We waded through hundreds of eco- Read More