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It’s a common question amongst small business owners as they’re frequently pitched the benefits of local and group buying deals: Will it drive additional business? Here are some numbers that may help you decide. Read More

Unless you ask the right questions, your accountant will not tell you how your business is really performing. ASK for the information you require to financially manage your business. Read More

If you offer deals on Groupon, Living Social or other daily deal websites, beware. Detailed new research shows that for scores of local merchants, a hidden side effect is an increase in bad online reviews that can damage your online reputation. Read More

What could you do to set yourself apart? to transform your booth into something different? Well, what about taking advantage of the fact that these people are carrying cell phones?

You may have heard about QR (Quick Response) Codes and SMS Marketing. You may remember such Wood Street Journal pos Read More

Do you find yourself scribbling notes at random times or waking up in the middle of the night inspired about your next post? You're not alone. In this post I take you through the 8 signs that may indicate you're addicted to blogging. Read More

We're so excited about this new workbook by Michelle Ward because it's the perfect resource for people just starting out in their new creative career. Read More

In part I, part II, and part III we learned how to engage, engross, and enthrall. Now here’s something most people won’t tell you - if you want to truly keep your customers coming back what you do AFTER you finish the project is even MORE important than what you did to get the client in the first p Read More

These days, news about “jobs” has been gloomy. First, there was the news of Steve Jobs giving up the helm of Apple, one of the world’s most valuable companies. Then, the Bureau of Labor Statistics reported that the unemployment rate held at 9.1% in August, and leisure and hospitality changed little Read More

What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations. Read More

In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.

Going from good to great requires imagination and flare, however, to get to grea Read More