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New social media tools reviewed: here are the favorite tools discovered in the last 6 months by our social media experts. Read More

You know something isn’t right, but you ignore the signals and hope next time the result will be different. So you try again and low and behold the results are even worse. This happened with my gardening experience and here are 2 marketing lessons I would like to share. Read More

Do you think you have this franchise thing all figured out? Really? How much research did you do? Did any particular marketing messages influence your decision to move forward with this... Read More

When you haven’t created the ability to tie your price to the value you create, you guarantee that price is the what your dream client uses to make their decision. Read More

You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in y Read More

Learns more about retirement savings plans for your small business in this free Webcast Feb. 23 sponsored by the U.S. Department of Labor's Employee Benefits Security Administration. The webcast will be from 2 to 4 p.m. EST and cover options ranging from employee pensions to savings incentive match Read More

Arguments from lawmakers often portray employees as victimized and in need of assistance as the reason for heavy amounts of labor and other regulations placed on business. While business owners frequently complain about the expense, the general perception may be that this is largely self-interest o Read More

Structure your business around who you are. Being authentic is a sure fire way to differentiate your business from others. Not only is it easy to come up with great marketing strategies, but it becomes fun to get and keep custoomers. Read More

Yes. Ok. Will do. These words can be trouble if they’re not used responsibly in the workplace. Today’s work environment is like none we’ve ever experienced before. Read More

Lady Gaga built a brand from scratch and is now, according to Anderson Cooper, “the most talked about entertainer in the world”. Lady Gaga didn’t get famous by accident, she diligently studied “the art of being famous”. All business owners can learn from her. Here's why. Read More