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We search marketers can learn a lot from the direct mail wizards. Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass. Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim. If you don't know these names, you should. They're the guys who invented direct respo Read More

For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?” Read More

To hold onto customers, whether they're brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein's e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin Read More

Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More

As your business starts to take off, you'll hit a time when you have more work than you can do, but not so much that you are ready (or can afford) to hire an employee. How can you handle the crunch? Here are ten ways to delegate some of the work, without hiring any employees. Read More

The National Federation of Independent Business along with SBTV.com and Sam's Club will give away a $100,000 business makeover as part of National Small Business Week beginning Monday through April 25. The makeover would include $25,000 in cash, merchandise, supplies and equipment from Sam's Club or samsclub.com, mentoring from SBTV.com experts Read More

Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

Selling for a startup presents unique challenges even for highly experienced sales professionals. Because your company is new, your potential customers don't know anything about it and, sad to say, in business unfamiliarity breeds contempt. Not to worry, though. Here are the six rules of selling for startups: Read More

Is there anything in your email that you would not want exposed? Our recently resigned D.A., Chuck Rosenthal, was ousted, or outed, when his past years of emails were subpoenaed by defense attorneys in preparation for a trial. Somehow the judge who granted the subpoena allowed press access to not just the messages relating to that case, bu Read More

A comprehensive listing of sites with publicly available data to be used for programming or even marketing research and analysis. Read More