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These are the expenses too often overlooked when a new business is just getting started. Read More

An 8-step plan to optimize your Web site content for online search. Read More

Great article exploring the use of color in branding and questioning if the consistent use of color may be more powerful to the consumer in brand recognition than any brand mark comprised of words, images or a mix of both. Read More

Very well written and easy-to-read blog post about why businesses fail. Are you failing on the momentum front? Read More

With the economy tanking, many small business owners are using promotions, sales and discounts to boost profits this holiday season. Coupons are a natural fit, since so many consumers are actively looking for ways to save money. Before you run a discount promotion though, make sure you take a look at the 5 specific steps to coupon success below to Read More

BizBox columnist David N. Feldman discusses how you, the entrepreneur, can reconcile your main business with those additional creative ideas you have. Read More

It's a new start and that's the beauty of the first few weeks in January. They are a time when you can swear off the mistakes of last year and choose to do things differently. It also presents a big opportunity for marketing. Here are three ways that you could use "resolution marketing" to position and promote your brand in the new year: Read More

Peter Montoya and Tim Vandeyeh, authors of "The Brand Called You," tell small retailers what they can do to lure customers away from big boxes and to their stores. Read More

Maybe you should reconsider and switch over to just posting comments on blogs for many reasons: Read More

One of the most insidious by-products of times like these, after the waves of belt tightening and budget/staff cutting, are the long and painful late payments. When business slows, payments to vendors get stretched. You can do everything else right but get this wrong and your business will grind to a halt. So, let's focus on getting you paid fa Read More