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There is often a gap between how the buying decision should be made and how it is actually going to be made. We call it the Procurement Gap. Read More

There’s a lot of hullabaloo about marketing to Millennials these days, but in all the frenzy, you might be forgetting about a very important demographic: Generation X. Aged 35 to 44, this often-ignored generation is important for marketers to target—but it’s important to target them correctly.
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Blog commenting is a great component of offsite SEO and white hat link building (provided it’s done right!) for numerous reasons. First off, leaving quality comments on industry blogs is a great way to build valuable links, both follow and no-follow, to your site. And even if they are no-follow lin Read More

The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It’s important that there be a level of trust and comfort there between the two. An SEO partnership is different than working w Read More

Obviously if you are working with a fly-by-night or scummy SEO company, chances are your poor SEO results are directly caused by their actions (although you should have known you get what you pay for!). But what happens when you’re working with a reputable white hat SEO firm and you still aren’t se Read More

Not every entrepreneur sets out to start a business. For Markus Frind, his business came out of simply trying to make his mark on the world of online dating. Read More

In the age of social media and online marketing, entrepreneurs – particularly women – have not bothered to answer these crucial questions. Positioning is being defined the wrong way. Popularity is being mistaken for positioning and influence. Read More

Despite the popularity of social media, people would rather deal with businesses over the phone and email when it comes to customer service. Find out why, and get all the stats here. Read More

Identifying the reason on why do you write has a big impact on how do you write and It can help you improve your writing skill. Read More

Be sure that on this particular day - Saturday, November 24th, 2012 - you spend your money nowhere else than your local small business - not only in the US but wherever in the world you are! Read More