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Should pricing be your sole benchmark for evaluating SaaS solutions?

The answer to that question is a complicated one.

Even as SaaS vendors re-evaluate and experiment with strategies, fundamental questions about SaaS pricing still remain. For example, the case for SaaS pricing is generally pr Read More

Email campaign applications such as Pinpointe allow you to send out surveys, links to your website where customers can input their information; have tools such as autoresponders, split tests, and a whole lot more to help you maintain a more dynamic campaign that can align with your marketing and Read More

Women entrepreneurs are starting small businesses at approximately twice the national average for all startups. Despite some inaccurate stereotypes, the evidence is that they are in every industry, from small consulting firms to medical high technology. As a result, there have also been many new re Read More

One of the major considerations in running a small business is having the best people beside you to help you realize the business’ dreams.
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Much has been written about how Web 2.0 and social media have changed everything. Rubbish. The fundamentals of business are unchanged. What has altered slightly is the average attention span – and how we process information.

People are becoming ever more skilled at detecting waffle and cutting Read More

For a person to become a leader he/she has to understand who to interact with people. To become a true/great leader you have to understand yourself and be comfortable with your failings. This allows you to be authentic and increases your ability to connect with others around you and provide leaders Read More

Your clients and customers are going to get an avalanche of emails over the holidays. How can you improve the odds that they will notice and open your marketing emails over the next few months?
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Surely as a customer becomes loyal to your brand, you'd want to reward them, right? Our CEO thinks some brands are actually doing the opposite - punishing customers for their loyalty. Find out how companies are losing touch with their customers' needs. Read More

How one small business owner prioritises family
Paul Cox of SpinLessPlates is on a mission to enable himself and other small business owners to have more family time and less work time. Read More

Tick Tock, Tick Tock, Tick Tock
Do you look at the clock and think ‘how late” followed by “I should have got more done by now”…
When you run your own small or micro business, lack of time can be a real problem and the clock becomes your number 1 enemy. Read More