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Here are ten stats that illustrate the increasing role online content and social sharing now play in news consumption and political persuasion. They also provide some key insights for organizations about how peer influence, online giving and news content can be used in marketing. Read More

Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the first person expressing interest as a co-founder. This would be a Read More

We recently surveyed some of the thousands of businesses who use BuyerZone to connect with sellers for important business purchases. The data is surprising. Read More

Your job as a marketer is twofold: you need to create content that’s relevant with offers people want while designing your emails to be aesthetically pleasing.To give you insight on how to do this, we’ll analyze three example emails with help from User Experience Designer Jessica Ivins. Read More

A creative merchandise display for sunglasses will not only attract customers but also draw attention to particular items you want to sell. Read More

Your readers should feel encouraged to write something NEW on their blogs after reading your blog posts. Do you have that commitment? Read More

The UPS Store has long served small businesses, but recently they set their sights on providing even stronger service to our small business customers. And they wanted to make sure they did it in a way that was smart. Find out what they're doing here. Read More

Autumn and the holidays are the high season for events, from holiday parties and private shopping events to turkey trots and fall festivals. It’s time to consider hosting or sponsoring an event this holiday season as a way to stand out from the crowd during this busy time. But how do you get the be Read More

This is an article discussing 6 financial tips. For most small business owners the health of their personal finances is closely linked to those of their business.
When business is good your personal finances will look good, conversely when trading is tough your personal finances might take a hit. Read More

Cloud technology and social media were central in the recent elections. Small businesses that haven't gotten on with it have a lot to learn. Read More