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Links are an important component of SEO because the search engine spiders crawl the web from link to link to determine what certain pages are about in order to rank them properly. While the link focus of an SEO campaign tends to be on generating valuable inbound links to a site from outside sources Read More

A problem I see with many site owners that manage their own SEO campaigns, especially if they don’t have a strong SEO background, is they often get fixated on the wrong SEO goals. SEO means building links so that’s all they care about—just get a link and move onto the next one. Websites that rank # Read More

Ever wondered if your complying with the CAN-SPAM Act? Elizabeth Chasse shares her thoughts on what qualifies as spam. Read More

Facebook Offers are now open to all Pages with more than 400 likes. Here's your step by step guide to creating a Facebook Offer that will attract new customers and sales. Read More

Self-promotion for a digital ad agency would be a distinctly tricky process. What should a digital advertising agency do to promote themselves? Read More

Sometimes even seasoned sales professionals need to change their thinking to keep up. Today we make “friends” online and “like” them sight unseen. Advice from small business expert Elinor Stutz on how to build your business on friendships. Read More

There is a psychological affect when someone is told a story. They tune in closer and are ultimately more likely to make a purchase because of the emotional connection they feel on a subconcious level with your brand. Here's how to use storytelling in your marketing to help drive sales. Read More

Fundraising is brutal. Actually, according to Paul Graham, “Raising money is the second hardest part of starting a startup. The hardest part is making something people want.” More startups may fail for that reason, but a close second is the difficulty of raising money. Read More

If you are experiencing a high turnover rate at your business that is not necessarily something to be desired. After all, the more times you need to hire and train someone, the more it will cost your bottom line... Read More

Millions of internet users watch and share YouTube video frequently and a lot of them also create own personal videos and upload them to YouTube. Here are some great tips on how to be successful on YouTube. Read More