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“Behind every great man there is a great woman.” Many of us have heard and used the proverb. But, only a few have actually taken its meaning literally.
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Because getting media exposure is just one element involved in marketing a book. When authors ask me, “I’ve been on the radio and in the newspaper, and it got me just three book sales, why am I not selling books?” I respond with a few questions for them.








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Learn how your timeless content attracts traffic and attention from the same content over a long period of time. Read More

Many put a great deal of emphasis on Alexa Ratings but are those ratings really accurate? How does Alexa rank websites and where do they get their information? Find out here! Read More

Now that Labor Day has come and gone, you probably are finding your marketing and promotion efforts quickly heading into the dark night of Halloween. After all, Americans spent in excess of $6.9 billion last year to celebrate this spooky day. Here are seven chilling ways to market to your customers Read More

As we watched New Orleans once again get pounded by the fury of Mother Nature, the event should be a reminder to all business owners that disaster preparedness is not something to take lightly. In fact, the U.S. Small Business Administration reports that approximately 25 percent of businesses that Read More

You don't have to be a Midwestern farmer to be worried about how the lack of rainfall will impact your livelihood in the coming months. Read More

I have had this idea at the back of my mind for several months already. And now is the time to share it with you. Whether I facilitate workshops or advise clients, I often find myself having to explain what the phrase social media strategy stands for. Usually, people realize that they have been imp Read More

Labor Day is a great time to take a few minutes and reflect on what you are working toward. It’s good to remember that the reason we celebrate Labor Day is to honor those who work hard jobs. Read More

Small business owners know the value of fostering a relationship with clients. However conversational roadblocks and objections can challenge those very important relationships. You know your product and the value it will bring to your client but... Read More