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Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors Read More

Sampling spurs sales at movie theater or other places where people are waiting in line
Attract more sales and visibility while spending less by partnering with others who serve the same niche market to offer experiences that enable prospects to sample your products or/and services Read More

Is there a typical format for companies to use for a strategic planning process? No. Effective strategic planning is not a paint by the numbers exercise. Read More

Every office has employees that need to be managed differently. These tips will keep everyone happy and productive. Read More

Building and running a small business is a team sport. What type of people you need to be successful at small business - mentor, lawyer, customer, tech geek, family. Read More

Regardless of what you’re selling, most everyone in business has heard it: “Sorry, I just can’t afford it right now.” No one likes hearing that. In some cases it might be true. In most, however, it’s not. Read More

Before you try inventing something new, try clearing your company of all the old clutter that inhibits clear thinking. Read More

Does your small business have delinquent accounts? Then follow these 3 easy steps to make sure you get paid and you get paid quick. Read More

This morning I received an email from someone who is trying to save his floundering specialty gift store. As I read through the message, I just kept shaking my head from side to side; I’ve heard this same kind of story countless times. Read More

Starting a new business can be overwhelming. Growing a business can be daunting and picking up a crumpled business can be devastating. The reason why many job seekers or employed people run away from becoming entrepreneurs is simply because of the processes involved. There is a lot of thinking to b Read More