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Some graphic evidence compiled by the Huffington Post which demonstrates how bad the current unemployment situation is in historical context Read More

Jason Falls reviews five social media management tools for franchise and multiple-location businesses, in this well written post... Read More

Why is it that some employees blindly follow the most meager parameters for providing customer service, while others go the extra mile with seemingly no skin off their noses? Lehigh Valley opinion and news blogger Shakur Pfist recounts one interesting customer service story amid minor ranting and raving, illustrating what it takes to provide exceptional customer service in small business.. Read More

Sometimes Internet marketers seem to do everything right tactically... but they can't seem to get the sales they're after. Maybe it's because you're focusing on "gaming a system" rather than building relationships Read More

Interview with Jay Baer, Founder of Convince and Convert, on how to spread and reuse your online content to maximize clicks and engagement. Video interview Read More

It takes a lot to coordinate and organize a massive 5-hour event, especially when you're marketing the event for charity in a small rural town. This feel good marketing story helped raise $100,000 for cancer in one day because of three key reasons Read More

I firmly believe that the best thing small businesses and organizations can do to become more successful is to embrace and implement a focused brand development strategy. Unfortunately, there are too many businesses and organizations that either don’t understand branding, undervalue branding, or have misconceptions about how branding can help their specific situation Read More

I do! It’s the cry of more and more people regardless of their age – entrepreneurship is a growing trend – yet there is more to being a successful entrepreneur than being self-employed as anyone who has ever tried to build a business will know.. Read More

A few years ago, I was talking to a sales manager. He was expressing some frustration, “I’m doing my job of selling, my customers need to start doing a better job of buying!” When you think about it, there’s actually a lot of truth to that statement — at least the “doing a better job of buying” part. Read More

A look at five small business case studies presented at TechCrunch's Social Currency CrunchUp that leverages social media to help increase sales & business Read More