BizSugar.com › User › HeatherStone › Voted

Got a great idea for a small business? Or maybe a world changing idea for a product or service large small that you're sure will become the next big thing? If you need funding for your idea, where do you start? How do you go about raising capital for your brilliant venture in order to make your dream a reality? Learn from a team that has already done it. Here is the story of one such entrepreneurial voyage... Read More

Want to understand your business from an investor's point of view? Than read this post from Fred Wilson about risk and return. Seeing how investors view the world, and more importantly how they see the concept of risk and return, may help you see your business in a different light and understand how to create a situation investors feel more comfortable with allowing you to raise the funding you need. Read More

Marketing involves some math. I have never seen a perfect marketing campaign that doesn’t have an addition and a multiplication effect. Likewise, bad marketing campaigns have subtractions and division signs .. Read More

A common attribute of successful founders is industry-specific experience. Not only does experience improve the chances for success, but it also equips founders to position themselves as thought-leaders and innovators that are respected within and without the space Read More

There are over 30 Senior Care Franchise offerings in the US alone. 30! All 30 of these franchises have one thing in common. (Besides the fact that that their franchise owners service the senior market) They all require heavy outbound... Read More

Google branding - webpreneurs must understand how SEO works, especially if you want your web business to be more visible on Google search engine result pages Read More

We've all been guilty of these at one point or another...and probably will be again. Here's a look at 12 pervasive, yet rarely admitted entrepreneurial foibles that, left unaddressed, are capable bringing down entire companies Read More

What records should your small business keep and how long should you keep them? Simple answer is 7 years. Some categories of records are important to a business and some are not. Some are for internal purposes and some for external (IRS). Let’s take a look at these by category. Read More

Since relevance is important I thought I’d provide a recap of a series featured in Marketing Profs by regular Lunch Pail contributor Bryce Marshall. The multi-part series concentrates on how to achieve relevance and the role of direct digital marketing.

Bryce’s six part series focuses on the five keys to overcoming barriers to relevance in direct digital marketing. Here’s a brief recap of installments one through three, in case you missed them Read More

Success in sales, as a professional or at any level of management, requires a habit of continuous, lifelong learning. As a long-time advocate and (mostly) consistent practitioner of that philosophy, I try to stay alert for unexpected sources of new knowledge Read More