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So when you have to make difficult employee decisions, remember that in the long run, you’re doing everyone—your employees and your customers—a favor. Everyone deserves to have a job that showcases their particular abilities, and sometimes you may find yourself in the position of shepherd . . . guiding people to their right spot Read More

As entrepreneurs continue to kick around some world cup marketing ideas for small business, the rest of the world wakes up awaiting the start of the global four-week soccer tournament Read More

I was an early follower of David Allen’s Getting Things Done (GTD) productivity philosophy. It immediately synced with my observations of what makes sales people productive. Allen’s techniques in personal productivity are most effective with busy people. Sales is a numbers game. Processing high volumes of opportunities–efficiently–makes GTD a bulls eye strategy for sales Read More

How to get less out of LinkedIn. LinkedIn is a great tool for networking and can help transform you job hunting and business development results Read More

Marketing blogs are the most widely read and rated on Technorati and other blog forums. Is business blogging for small business redundant except for marketing related posts Read More

Regular people make money via employment. They wake up early every day, get to work, stay there for a fixed amount of time (plus possible overtime) and usually the day is almost gone when they come home Read More

Google announced some major changes to their search indexing algorithm yesterday. Here's what your business needs to know about Google's Caffeine update Read More

Did you know that you can get your events listed on Craig’s List and promote them to the world? Here are the 8 steps that you can take to get your event listed on Craig’s List. Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

On June 9th, Jeremy Victor of Make Good Media presented his tips for building a B2B community on Twitter, which I believe are also applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define “community”, which Jeremy did by describing it as “a like minded group of people that share common interests, feelings, situations and experiences.” Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication Read More