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Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

Some of us may find ourselves sitting in front of the computer for many hours during the day (like you are now). So I thought I would share a few simple exercises with you to help stretch your limbs, eyes, ears and other areas of your bod Read More

If you are going to network, don’t dip your toe in the water… Dive in head first!

I am a big proponent of networking and referrals for professionals, from generating referrals from your clients and contacts, to getting involved in formal and organized networking groups.

What I can’t figure out is.. Read More

Are you starting a business and confused about which licenses and permits to apply for? Are you at a loss with where to look for compliance information regulating your business and industry? While a handful of government regulations are applicable to all businesses, others regulations are specific to industries, such as businesses involved in tobacco and alcohol. Here are four tips for checking if your business is compliant with all laws and regulations, as well as federal, state, and local resources for further information Read More

Statistics from the Department of Labor Statistics indicate hiring is on the rise for the first time in more than a year. However, because businesses continue to be concerned about the economy, many employers are choosing to hire independent contractors/freelancers as opposed to full-time employees. Misclassifying a worker as an independent contractor rather than an employee can be a costly mistake.

Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Glance, one of the software tools in my Sales Stack, introduced a very interesting Sales 2.0 concept in their post on Building a Custom Sales 2.0 Toolkit. They framed it in the analogy of the more traditional software stack.

I think they created a very useful analogy Read More

One of the biggest mistakes small business owners make during the start-up phase is misunderstanding their tax obligations - particularly estimated taxes. But what are estimated taxes? Who must pay them and how? This article explains some facts from the IRS to help new small business owners understand their estimated tax obligations Read More