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Right now showing up on page one of the organic search results is the holy grail of small business online marketing. Any business that spends significant time consistently producing keyword rich, educational content, draws links, and is active in numerous social network can eventually gain some real traction when it comes to search results. Read More

If you're doing good work, have products that people enjoy, and provide a service and experience that exceeds expectation, chances are, your business is benefiting from word of mouth referrals. Read More

If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business that says they do what you do. (That's a nice way of saying you are doomed to compete on price.) Read More

It might not be surprising for some that Twitter has made it into the list but to top it? Read More

They are more likely to speak their mind and lash out about/at brands through online means (omg) — every 1 in 5 people are likely to do so. Read More

1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More

Many sales organizations and managers seem to accept the status quo the 80/20 rule brings. While it is very much prevalent, it can be overcome, but for many it is somehow easier to live with it than challenge it. Read More

This post talks about why SaaS is getting popular and enlists six benefits of going the SaaS way (Software as a Service) Read More

There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More

The concept of Augmented Reality (AR) is the source of much speculation in regard to the use it may have for marketing and more specifically the exciting possibilities it has for mobile marketing. Initially, the term 'augmented reality' originated from an artwork by Jeffrey Shaw in which a golden calf appears as a virtual 3D sculpture on a portab Read More