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This video from FastBusinessProfits.com looks at "the power of free" in small business marketing strategies. Basically, this is the idea that giving something of value away helps with the marketing process. Though I think the first example given of using free bread, cookies and other pastries to market a bakery is nothing short of brilliant, I think this strategy works best when the thing being g Read More

Suggested reading. Read More

Coaching is one of those words that tends to lace everyday language at work but I wonder how many people who are supposed to be doing it actually know what it means or what it takes to be a good coach? Read More

Are you thinking about downsizing your sales force. How can you lead your sales organization through this transition? Read More

At a high level I suppose I understood authenticity to be about being honest and true to ones own values and beliefs, but in reality I think this was a little bit simplistic — in my experience many of us work in complex, politically orientated workplaces where complete honesty and openness are not often possible, practical or effective. So how do Read More

This is a great post that includes a long list of tactics to make a meaningful change in your business. Businesses of any size can pick 2 or 3 or more of these tactics, implement them immediately and see those meaningful changes happen...today! Read More

New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start December 1, 2009. Read More

Amazing WordPress plugin that lets you make your blog a membership site. Easy to use, you can set multiple levels and leave some content open to your blog remains a blog. Also useful is the ability to use the WordPress -more- command as the point where the content becomes available by level. Read More

These are tips for any shopper that is buying online that they can use to quickly get important information about an online store to determine whether that store is safe or not. Read More

Don't you wish you had a chart so you could position yourself relative to others in your industry, just like the Gartner Magic Quadrant? Read on to find out how... Read More