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Here are some of the top reasons to start a home based business. They may not be everyone's reasons. They may not be your reasons. Though basically a couple of benefits are pretty basic to home business including flexible hours, no commute and low overhead. Read more in the following blog post. Read More

There are many reasons your small business needs to use social marketing and they go far beyond driving traffic to your Website. In the following video, David Skul of Relativity Business Technology Solutions discusses five including the need to engage customers and to collect information about how people in the marketplace are reacting to your pro Read More

USA Today small business expert Steve Strauss gives some tips for small business PR when seeking to gain media exposure. Steve argues that getting traditional media coverage (newspaper, TV)can gain extra credibility for your business because it is third party validation, not the same as an add or other publicity the business itself puts out. One o Read More

When you start your business, your passion, the farthest thing from your mind are those little things that could eventually build up to destroy your business. Very eye opening interview about how to identify those hidden business killers. Read More

LinkedIn and Twitter announced an integration today that should be interesting. Starting sometime today, LinkedIn users can automatically feed their Twitter status updates to their LinkedIn status updates. While LinkedIn's status update feature is right there for all to use, my experience is that people don't use it nearly as much as they shoul Read More

There is a lot that small creative firm can learn about marketing from their larger competitors, including some things that don't cost any money at all. This article describes six possibilities. Read More

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

Michael Gerber, best-selling author of 'The E-Myth' talks about the secret ingredients to small business success. He says there are two important questions to ask when starting out, is the business... Read More