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With over 120 million U.S. viewers, YouTube is used by President Obama for his weekly State of the Union Address, by universities who share lectures from star academics, and by celebrities such as Miley Cyrus who use it as a lifestream. Aside from the popularity of YouTube, the site exploits the most powerful branding medium of them all, video. Read More

What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

SEO has been around a long time, but longstanding is ringing spot on! So many people will throw money at Google Adwords, which isn't a bad idea, and if you are very familiar with how the system works, but SEO really needs to be the main part of your recipe to increase traffic through search engines. Read More

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

Mobile marketing is becoming a big buzzword in business and marketing. I am predicting that it might become bigger than social media? Possible? Yeah! But why should you care as an entrepreneur or small business owner? Read More

International selling is harder than selling to clients in your own country. Here are 12 reasons why international salespeople have a more difficult task selling to different cultures. Read More

Fortunately, it's starting to feel like the wave of social media hype has crested and small businesses can turn their attention to understanding social media “best practices” rather than obsessing over next week's new tool. Today's greatest small business opportunity awaits those who learn to skillfully blend the awareness creating, automating, Read More

Amid the endless pronouncements about social media often shortened to "social" these days by consultants trying to sound like they know what they are talking about is the reality that social media is not a solution, or a sure bet. Here's what social media can't do: Read More