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Two ways to deal with staff who may continually whinge and complain. Read More

With marketing and advertising expenditures down significantly in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics. Read More

To borrow from a manager in another field, branding's not a matter of life or death; it's more important than that. Like Mr. Shankly, my tongue might be in my cheek, but only ever so slightly. Of course, if you believe that branding is simply about managing image or reputation, it won't strike you as shocking that many start-ups go to market Read More

There's never been a more important time to be flexible and nimble in your business development strategy. It may be the most important thing a company can do, contends L. Drew Gerber, CEO of Blue Kangaroo and creator of PitchRate.com. “Uncertain economic times compel us to look at everything we do with a fresh set of eyes,” he notes. Here are some Read More

Surveying customers after they've made a purchase — or signed a service engagement or support contact — is one of the best ways to identify which customers you might be in danger of losing. According to Jeffrey Henning, founder of Vovici, which offers comprehensive survey software, panel management, and online community solutions, there are four k Read More

The outside world and the Internet are being drawn closer together all the time. With the social media revolution continuing to change the way businesses operate on a daily basis, mobile applications are big business! Developers were quick to realise that there was a growing need for apps that would allow professionals to work and communicate whil Read More

Marketing planning (also, a future theme) is a crucial tool for any company, irrespective of size. Think of it as the blue print around which all decisions surrounding your operational and strategic planning will flow. Competitive analysis or competitive intelligence is one strand of this planning process. Read More

Stop wasting time trying to manage time, you can sell more by using it. Read More

Angel investors are still out there, but now they're more specific than ever, seeking better deals with lower risks. Find out if your small business idea qualifies under these new informal guidelines for angel investing... Read More

I came across Michelle Bowles' post offering tips to help corporate blogs stand out and I thought it would be a good idea to review the tips and also apply here to a small business audience. No doubt small business and Corporate America have plenty of differences, but there are things we can learn from Corporate America and vice versa. So let's fi Read More