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The stories behind our society's great products/inventions usually prove to be interesting/humorous/ironic. The stories recorded in this list are certainly no exceptions. Read More

Self-publishing offers small businesses reasonable choices when it comes to getting your content out there. Target your audience with specific information and learn to market to people ready to receive your message... Read More

A couple of weeks ago, I posted a reader Q & A regarding lead conversion and engaging prospects who are “just looking.” In addition to highlighting reader comments, I also promised everyone that I would share my own ideas if I found anything missing. There's just one tip I would like to add. It's very simple, but critically important! Read More

More than half of all U.S. businesses are home-based, defining an ongoing trend. With lower overhead, these small businesses employ one in ten workers and are just as competitive as their counterparts in commercial offices... Read More

The story behind new media mogul, wine rock star and best-selling author Gary Vaynerchuk plus his tips for you the entrepreneur. Read More

Coca-Cola has done it again! While Coke lagged behind at first in the social media world, its recent advertising campaigns have made up for its slow start. Innovative and interactive, Coke's recent ploys have targeted the Internet as the primary sight for gaining brand recognition and exposure. “Expedition 206” is Coke's most recent quest under it Read More

The past week in gold, silver, oil, natural gas, and the broad market wasn't't anything to write home about. We are seeing controlled profit taking which is making the market choppy. Many traders are getting very bearish on the market which is a good thing in my opinion. According to my market internals, sentiment, and volume analysis we should g Read More

A real-life scenario measuring if it would be best for the owner to sell his business to the employees. Read More

The path to a more effective white paper isn't a shorter white paper, its a more effective one. Adding visual enhancements to your white paper is a more effective strategy to attract today's short attention audience than producing a two to four page paper. This post will provide you with reasons why Short Attention Marketing techniques are a sup Read More

Let's take a step even further back and consider the why: directed application of social media can accomplish some seriously valuable objectives. Following are 10 tried and proven applications of social media Read More