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Here are the five areas where growing businesses most often trip up in their marketing efforts, along with tips on how to correct course. Read More

When a friend of mine needed to replace his computer last week, the sales person happened to mention that since he was buying the computer for his small business, and it cost more than $1,000, he could claim an extra tax deduction on the purchase. This tax break forms part of the Australian government's economic stimulus package, and although I'd Read More

Another article, this one from the New York Times, about ongoing challenges for small business financing. Despite a report from the Washington Post, linked to earlier here at bizSugar, that small business funding may be on the way from the federal government, lending institutions predict no loosening of lending standards anytime soon. It would be Read More

After complaints over government bailout of giant corporations judged "to big to fail", U.S. small businesses could see billions of dollars coming their way soon. David Cho and Brady Dennis report in this piece from the Washington Post on a plan that could create a pool of funding from the U.S. Department of Treasury, Federal Reserve and private Read More

Well, we might have known the debate over small business social media use wouldn't end quickly. In a recent post on your online column "The Social", Caroline McCarthy again questions whether small businesses that use social media are less than objective about its value. Needless to say, so are those peddling social media services. And that's O Read More

The marketing plan Treasure Hunt is when you conduct an analysis, looking for that little treasure or gem that will help you gain the edge over your competitors, attract and retain key customers and find opportunities to grow your business. Read More

I was watching the Texas vs. Oklahoma college football game this weekend and was thinking about how important their rivalry is for each school. The fierce competition that exists between them is what fuels each team's marketability, recruiting power, and championship opportunities. It got me thinking. Isn't that what we want for our business? Read More

Sales managers have to balance the White and the Black in managing the process, coaching and leading their team members to success. If the can master enforcing the process and related rules, while at the same time coaching team members to consistently execute, they will achieve the Yin Yang of sales management. Read More

Twitter and Facebook are the darlings of the media for the time being, and it seems no one gives a rip about blogs anymore. That hot topic of yesteryear is now a fad of the past, much like Chia pets and Snuggies. Wait, you haven't heard of a Snuggie? Be really disappointed you missed out on that one. Where was I? Oh yes, blogs. They're over. Done. Read More

Every year, orthodontic practices spend major funds on marketing campaigns and referral programs to ensure phones will ring enough to grow the clinic's practice financially. While marketing is important, and making the phones ring is certainly important, what's also important is the ability of the orthodontic consultant to be able to convert pro Read More