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It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don't do some careful planning, you can easily find yourself spending thousands of dollars with little to show for it. Read More

Automating your customer service has a purpose, but only to the company, not the customer. Read More

A new online survey of more than 2,000 US small business by Internet2Go, an Opus Research advisory service, and MerchantCircle, suggests that a growing segment of small business owners are using social media to promote their businesses. The survey, conducted September 8-18, 2009, found that roughly 45 percent of respondents have a presence or profi Read More

Another article, this one from BusinessWeek, on the health-care reform issue and how small businesses (or at least the lobbyists representing them) seem to be weighing in. The issue is an important one for small business certainly and, of course, much has already been posted on the subject, but in addition to sharing this article, I thought the fo Read More

great discussion on the benefits that the CFO role brings to an organization and how most companies can afford one with the opportunity to rent or outsource CFO services Read More

How do you engage your web marketing leads to move them from “just looking” to “I'm interested”? Read More

On which group should the sales representative focus his or her efforts? Read More

Thinking of selling your business some day? Take time to watch this short, well-done video by John Warrillow on the 7 steps involved. It will give you a 30,000 foot high overview of the process that covers all the major steps. John speaks from experience because he sold Warrillow & Co. to a NASDAQ listed company in 2008 after 12 years of savvy cu Read More

Sales is the most important part of any business, period. Why then, do so many entrepreneurs and small business owners avoid selling, and what can they do to overcome that tendency? Sales trainer Jerry Kennedy joins My Podcast Harmony host Darlene V. to discuss how you, the entrepreneur, can get excited about sales. Read More

Great interview with an expert on using the financial statements of a business to improve profits and cash flow. Read More