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I wrote, Customer Retention-Different Approaches, the other day.  It stimulated a lot of discussions.  One of the most interesting was with my friend Brian Read More

Why every business should claim Google authorship in order to achieve greater online visibility and greater click through rates for their website. Examples of 6 businesses doing this well. Read More

Google is closing its affiliate network. As a result, thousands of advertisers are facing the task migrating their affiliate programs to new platforms. My cheat sheet is as follows: (1) do your due diligence, (2) choose platform, (3) negotiate and sign contract, (4) set up the new program, and (5) Read More

Money makes entrepreneurs stupid! Million Dollar Businesswoman Richelle Shaw shares her no-nonsense tips on how to grow a business without money! Read More

The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is how “How can you use other people’s content? How does that work with copyright, fair use and more generally ethics?” This is a topic that I have covere Read More

This is only one reason as there are many other factors. It has to do with what you offer your customers. It is a simple approach that may benefit your business and your customers. Read More

By measuring the brain’s response through a new technique called neuromarketing, we can cut through misdirects and learn what people are really responding to. Learn about how your business can include neuromarketing as a strategy... Read More

If you follow a certain brand in social media and you are glad you did, then they are either: connecting with at least one of your interests or passions, entertaining Read More

Participating in social media is no longer an option for businesses that want to succeed online; in 2013, it is an essential component to increasing website traffic and, ultimately, revenue. That’s because social signals are affecting SEO right now. Read More

You need to make sure your website is optimized not only for fully functional mobile viewing but also for mobile search and responsiveness to all portable device platforms and browsers. Luckily, this isn’t that hard or that expensive to do, depending on how you go about it and how old your existing Read More