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A brand can rely on a powerful logo, or it can be a powerhouse without a strong logo. A look at how McDonalds and Zappos build their brands. Read More

Business owners come in different varieties. Some wear jeans while others wear suits. Some drive BMWs while others drive minivans. Some make millions while others make thousands. But we are alike in many ways. Read More

How many people, whom you know, still use Delicious, Digg, Reddit, or Stumbleupon these days? With many social networking sites, headed by Mark Zuckerberg's creation, dominating the Internet, Read More

Can't decide if you should self publish or go the traditional route? This Twitterchat will help you decide which is the best for you. A panel of experts will weigh in on benefits to both. February 20, 2013, at 3 Eastern, noon Pacific. Follow #BizBookAwards. Read More

A review of email client usage for a restaurant and a corporate account. Shows the importance of mobile optimization of e-newsletter for B2C customers. Read More

No matter your niche, I’m sure something astounding and/or controversial comes up from time to time. New government regulations that impact how you do business, the CEO of an industry you’re affiliated with is under investigation, or perhaps the product you stand behind as a direct sales representa Read More

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses are changing... Read More

7 Reasons Why Most Entrepreneurs Fail in Business. Here are 7 Indicators of entrepreneurs who are headed for doom. Read More

By Rieva Lesonsky. The Great Recession technically ended back in 2009, but you wouldn’t know it from the way Americans are spending (and saving) these days. With many Americans widely feeling that “we’re not out of the woods yet,” how can your small business develop marketing messages that resonate Read More

The Startup Kids documentary movie lets you peek inside the mind of creative and daring entrepreneurs - and learn from them. Read More