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Rebecca Husler, a former inspector for Subway, said her boss ordered her to find violations at stores. “I was kind of his hit man,” she said. Read what happens to some Subway franchisees. Read More

Saying that you'll start a business is one thing, but without the right industry knowledge to grow your business, you're just taking a huge risk. Read More

The key to smart marketing is using the right words at the right time, depending on your goals. We look at the magic marketing words that can help you boost conversions and improve the bottom line for your business. Read More

Outsourcing non-essential tasks to others allows small business owners to focus on their core competency, which in turn helps grow their business. Read More

To become a trade show success, you need to have a trade show booth that grabs the attention of attendees at the show. Thus, you need to have great trade show booth ideas.

To ensure that your booth is the most successful at your next trade show, we are giving you a plethora of trade show booth Read More

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media. Read More

Utilizing the AIDA model can help your small business target customers and convince them to take action in the form of a sale. By following the four unique phases of this technique, you can follow consumers as they move through their buying process in order to target them effectively during each st Read More

Learn 5 amazing writing tactics that fiction writers use to make their content more powerful and engaging to their readers.

Content creation in a digital world has its own rules. Still, marketers can learn a lot from traditional text masters like fiction writers.


Here are some of the most p Read More

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder. Read More

Business owners cannot afford to ignore online reviews in this digital age even if they are negative. These tips can help you deal with them appropriately. Read More