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Friends, we have to talk about your content marketingt: Are people linking to it from their sites and blogs? Are they really linking to it, or just sharing it? Sharing it on social media is nice, but it doesn't guarantee as much traffic to your website, and it isn't nearly as good for your SEO. Link Read More

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and Read More

If you’re a startup or an established business who hasn’t yet taken your video marketing strategy seriously, now’s the time to start. Tons of businesses recognize that video marketing is no longer nice-to-have but a need-to-have, so chances are that your competition is already in on the game. Read More

You have a particular way you like things to be done in your business. Here's how documenting and distributing those business processes will save you money. Read More

Gaining qualified traffic to your website is only half the journey. The other, most important half is transforming that traffic into paying customers.

To be profitable, conversion is imperative. You must make every visitor count if you want your marketing dollars to go a long way.

There’s a m Read More

Landing pages play a crucial role in lead generation. To stimulate conversions, they must capture the attention of your target audience, build their confidence with the right information, and compel them to take the next step.

This article shows five of the best landing page plugins for WordPres Read More

Technology has made a mark on so many different areas of business — including sales. There are plenty of tech tools and techniques you can use to gain more customers and make more money.
If you want to make more sales for your small business, you can take a look at some of the tips from members of Read More

In this age of disruption, the old recipe of “build a good business and they will always come” doesn’t seem to work like it once did. Big companies that seemed unstoppable, like Blockbuster, have lost to smaller and more nimble competitors like Netflix and Redbox. The irony is that these “big” comp Read More

How right Kalev Leetaru is on Wikipedia’s decision to ban The Daily Mail as a source.
This decision, he concludes, was made by a cabal of 50 editors based on anecdotes.
I’ve stated before on this blog how Wikipedia is broken, the abusive attitude of one of its editors, and how eve Read More

This is a guest post from Shakir Hassan
Here are the three simple, still very useful tips you can leverage now to improve your conversions on your PPC campaign. Start by finding your current conversion rate and next start tweaking your landing pages. Have you tried special offers?

Read More