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As we journey through unprecedented times, marketers and public relations professionals scramble to pivot messaging sensitive to our changing world. One brand receiving much attention in our current climate is Corona beer. Read More

If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Other will say, go "traditional." So, what should you do? Read More

Do you know how to promote affiliate links on social media? Here are the effective ways to promote your affiliate links on social media to improve your revenue Read More

The launch of Etsy’s ‘Stand With Small’ campaign is addressing a segment responsible for 44% of the economic activity in the U.S., small businesses. The campaign is supporting 2.7 million sellers on Etsy, as the coronavirus makes its way across the country and the world.
For people on Etsy who are Read More

Customers are increasingly adopting the SMS payment method. So if you want to delight your customers, you should start accepting payments by text messages.
According to the latest study from Weave, 35% of customers want to pay by text messages. However, only 4% of small businesses are having this Read More

The report confirmed that influencer marketing is a continuing marketing trend, with 40% of marketers saying they are running six or more influencer marketing campaigns. The study also found that 57% of marketers say they plan to increase their budgets for this type of marketing in 2020.

For sma Read More

When you significantly limit the movement of people, commerce becomes that much harder. The new partnership between Kabbage and Facebook wants to give a boost to this commerce by helping local small businesses generate more revenue during the COVID-19 crisis. Read More

Crises have a way of bringing out both the worst and the best in people. To try to tilt the balance away from the selfish and toward the positive, some brands are getting creative in the ways they are engaging with their customers. Read More

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To ensure quick communication and collaboration, it is hence imperative to choose modern communication tools. But while doing so, it is extremely critical to first revamp the communication strategy- to ensure that the communication has no lapses and the information is shared within a secure firewal Read More