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Once a small business is off the ground, the need to protect the business owner's hard work becomes paramount. One of the most important ways to do this is to trademark a logo for your product, differentiating it from your competitors and making it recognizable to customers. Read More

Everyone's talking about bootstrapping these days.  How to build and maintain a lean start-up the right way. Ensuring that our company has enough money to last through the rough patches.  But we've heard time and time again that in order to make money, we have to spend money.  And we do, frugally. Read More

It's not just knowing that a business' market efforts matter -- no matter how large or small that enterprise is -- but, it also matters what you're marketing. Is it something that people want or need and is there a niche for it? If so, marketing, marketing, marketing! Do not neglect the need for it Read More

Raising capital is one of the most challenging tasks for entrepreneurs; especially those who are new to the game. In fact, the inaccessibility to business capital is more profound for entrepreneurs in developing countries like Nigeria. I have met people with brilliant ideas but they are making no h Read More

  Ever wonder what you'd be throwing away or giving up on when you decide to let your business dreams and aspirations go? Yes, you may go back to getting a paycheck regularly. Benefits and insurance may be a guarantee. And your days may go back to being stable and strucutred. But what about the… Read More

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market Read More

Numerous business bloggers struggle with how to bring in targeted traffic to their blogs and how to get their readers to engage with them and their content. But the truth about why your quality business blog is going nowhere may be more simple than you think. Read More

I've had the opportunity during my employment experience to work for half dozen small business owners or so-- graphic designer, loan modification agents, caterer, writers/authors, financial adviser, real estate agents.  That's partly how I created Intel Boutique, through my service with them, I sta Read More

It may sound like a really broad question, but the answer will amaze you. Find out if you're one of the content marketers who's doing it! Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More