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Friday once again, and today I’d like to share a DIY SEO tactic that we’ve found has helped some of our clients earn major rankings….and that is how to optimize their whitepapers or .pdfs to get better rankings and increase leads and entrants into their sales funnel.

First, you have to understan Read More

As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations. Read More

I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can’t afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. Read More

Okay, so you do know that “negative SEO” – the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least it’s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this an Read More

Steve Jobs: Secrets of Life - How Steve Jobs Shaped My Career Without Me Knowing. Great overview of Steve Jobs, Innovation and how you can apply those lessons to your small business. Read More

Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, th Read More

Back in the traces once again…and looking forward big time to 2013 and what that will bring for my city and myself in the way of new technology and new investments.

That said, one thing I wanted to do right up front in 2013 was to re-publish a great piece done just last Saturday here in #HamOnt Read More

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which m Read More

Splash pages, like Flash animation, were very popular on the web a few years ago. Thankfully, many designers have realised the downsides of splash pages, but many still remain. So what’s wrong with them? Read this guide to find out, and see examples of good and bad splash page usage. Read More

I don’t have an MBA. I used to fear that this would put me at a disadvantage in starting my own company, but now I’m convinced that it may be the other way around. In some reputable surveys, as many as two-thirds of entrepreneurs felt that their entrepreneurial spirit was more ingrained than learne Read More