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So…the past Friday, known at least here in North America as “Black Friday” the day after the celebration of the US Thanksgiving is now over and some of the numbers that were projected are “in” and what may be surprising is that a Friday can last all weekend, eh!

What do I mean? Well, first visit Read More

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the Read More

Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° a Read More

Experts say a new habit can be created in just 21 days. They say things like, "Just stick with it for 21 days, and then it will be a habit." Unfortunately, they don't address how to stick with something that long.

I’ve always wanted to know how to stick with a new habit for the first 21 days. An Read More

There is no denying that video is a powerful tool. According to Forrester Research, 1 minute of video is worth 1.8m words. Video provides a multi-sensory experience - an audio, visual and emotional experience all in one. Read More

Although we now have public social media for immediate marketing on Facebook and Twitter, these techniques are still not alternatives for email. There are lots individuals who would rather keep their business within the mailbox – and keep their personal life on networks. Read More

We noticed a large percentage of our client’s traffic comes from those using mobile devices. This observation made us wonder; for this year’s biggest shopping days, who is doing their shopping via mobile, and what kinds of mobile shopping trends are we going to see? Read More

Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.

Three years…that’s a lot of time…and in that time, we’ve Read More

Email campaign applications such as Pinpointe allow you to send out surveys, links to your website where customers can input their information; have tools such as autoresponders, split tests, and a whole lot more to help you maintain a more dynamic campaign that can align with your marketing and Read More

How one small business owner prioritises family
Paul Cox of SpinLessPlates is on a mission to enable himself and other small business owners to have more family time and less work time. Read More