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When thinking about the technology tools you need to launch, measure, and optimize your social media marketing and online customer engagement programs, it helps to organize your efforts into categories. There are hundreds of tools out there, but here are some of the more popular and effective ones that can be put to work for you. Read More

Considering a change? Want to start your own business? Check out this loaded list of the best home based businesses to pursue in this rough economy so you can start working towards your goal today... Read More

There are many smart people out there, but only a select few use their intelligence to help others succeed. Here's a list of today's top business influencers. Read More

Nice position on social media filling the role of branding, not advertising. Read More

According to a survey conducted for Citibank Small Business, 75% of small businesses revealed that they have not found social media sites, such as Facebook and LinkedIn helpful in generating leads or business expansion. Read More

Interesting Question on Start-up ventures - Does too much capital hurt their chances for success? Read More

A wise man learns from his own mistakes, a wiser man learns from the mistakes of others. Here are 101 ways to make yourself a wiser small business owner. From the OPEN Forum Read More

According to the “2010 Media Planning Intelligence Study”, email and social media are the top media choices for marketers in 2010. Read More

Children have a natural curiosity and they ask questions, lots of questions. As we grow up we sometimes forget to retain this curiosity and therefore stop asking questions.Without asking questions, it is a lot harder to see opportunities, uncover customer needs and desires and make the right marketing decisions for your business. There are 3 words Read More

Anita Campbell of Small Business Trends shares these important tips on starting a business (and contrasts them with what not to do) n a post at Open Forum. You'll find this tightly budgeted approach important when considering your own ventures. Sure, the temptation is always there to spend lots of money. If you don't have any starting out, you w Read More