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What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More

Have you ever had a discussion with someone who states that something is a fact about marketing when you know it is not?Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking about this topic. Read More

With all the forms of communication that are out there why have we forgotten about the power of a handwritten note for our business? When it’s a family member’s birthday don’t we take the time to write a little personal note in the card for them? Well, why don’t we do that in business for those that matter? Maybe, because it’s not the norm anymore or we think it’s more professional to send a well written letter or email. Otherwise, we just think a shout out on Twitter or Facebook is acceptable and it is at times, but in some situations a handwritten note could lead to a lifelong customer, a more productive employee and more business Read More

Either create your own website by spending months learning HTML CSS code or hire someone and probably spend way too much for it. Otherwise, you can use one of these three main website service providers: Homestead.com, WordPress.com, or Tumblr.com. Let’s look at all three of these website providers in the terms of how much they cost, their features for your website, how easy they are to use, and what their customer service is like Read More

10 smarter, faster, cheaper, and useful web tools to help entrepreneurs make money, save money, and make life easier Read More

Many small business owners are now using video to market their business to future customers and to show their expertise on a subject matter. Since video has become so popular, more hosting websites have been appearing and they could be better options for you than the first one that comes to mind, which of course is YouTube. Many of these other video hosting websites offer things that YouTube doesn’t that might persuade you to switch your hosting website. Here are few video hosting websites to consider as we compare YouTube, Blip.TV, and Vimeo Read More

Sales metrics lie; they don’t tell the whole picture. To make sales metrics more useful—and honest—add qualitative information, ignore single metrics, and measure outputs instead of inputs Read More

One of the best ways to market our business is to tell a story about how our business got started, why we started it or how it has evolved into the business that it is today. However, as much as we love telling our own story the better thing to do is to let our loyal customers tell the story for us. Since the customer has more power now than they have ever had before, the best thing to do is to let them market our business Read More

Doing sponsorships is becoming more and more popular especially on the internet. Sponsorships can be a great way to receive extra exposure for your business as long as it is on target and produces results. When we decide to do a sponsorship we must make sure that it is done the right way whether that is us giving a plug to our company or someone else.
Here are a few tips for getting the most out of your sponsorship Read More

Recap of recent guest posts on Great Day St. Louis, Brightcove, and HubSpot with networking tips, advice on starting your own video show and some reasons your content isn't spreading. Read More