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Interview with co-founder of Fear.less magazine Ishita Gupta on digital publishing and how she is building her company with advice for entrepreneurs and small business owners about tapping into the digital publishing world Read More

It’s small enough to fit in your pocket, but why would you ever want to put it there? Whether out on the town or just hanging with friends, the KODAK Zi8 Pocket Video Camera captures every experience in stunning 1080p HD video. Stay in focus while you’re on the move with integrated image stabilization. Then kick back and watch all the action on your HDTV or share your scene on Facebook™ or YouTube™ with a flick of the built-in USB ar Read More

A look at 5 predictions for the future of marketing, pr and advertising agencies including focusing on relationships, new media and more Read More

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.
It’s great because you’re basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.
So how do you get your local newspapers, TV and radio stations to take notice of your company? You’ve been sending out press releases when you launch a new product or have an event, you’ve been calling to follow up, but nothing seems to work.
Let’s take a look at some simple suggestions for getting your story in the local news Read More

10 Really good branding specific videos that i think are useful. From branding the user interface design to what it took to create a brand for President Obama. Some brand ideas for small business as well as brand ideas for big business. A great range of videos on branding for you to enjoy and learn from Read More

Love does not dominate; it cultivates. -- Johann Wolfgang Von Goethe

But can you really make customers LOVE you?

Let's see.. Read More

Why do we think celebrities are so amazing? I don’t! When I see a celebrity endorse a product and brand that they themselves did not create I want to throw the T.V across the room. These celebrities will do anything and say anything just for the fast money that companies are throwing at them. Big brands spend all this money on celebrities just to try to get our attention and win our trust, but what makes these big brands think that we trust a random celebrity that they just seem to pick out of a hat. If anything, they are probably hurting their brand more by using that celebrity Read More

I feel we are now going back to our roots more then ever. Since we are starting to come out of the slow down in the economy the customer has changed the way they buy products and who they prefer to do business with. No longer is the cheapest price the right choice when they buy a product and the customer is putting more emphasis on other factors when buying, like the relationship you have with a company. Do you know, like and trust them? Will they side with you if you have a bad experience with them? Then does the company do everything they can to make it better to keep your business? All of this equals the rise again of the small and local business. Read More

Thanks to Apple and their creation for the iphone and the ipad, we as consumers are now buying products in a different way. We are willing now more than ever to pay anywhere from $.99 to $10 for an application on our mobile devices. So what effect is this going to have on our businesses? The idea that we can quickly and effectively buy something of value without giving it a second thought is going to transform the way we offer our products to our customers Read More

The super-simple, super-portable Mino makes it easy to capture and share high-quality video anywhere and everywhere. Its sleek, pocket-sized design—complete with touch-sensitive, backlit buttons—allows you to take Mino with you everywhere you g Read More