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We as small business owners love to engage in social media websites and we all seem to have a favorite one that we prefer over the others, but do you only use one social media website for engaging individuals? Having one go to social media website for networking works, but there is great value on having a presence on many social media platform Read More

Do you have a network? Are you interested in creating one? Well, I hope so because it is a vital part in achieving success. One of the things that we should do as small business owners is build our network in the local area as a way to help grow profits and cut cost. Marketing our business can become very costly especially when considering traditional media. By becoming a part of a key group of people that believe in what one another does, you form a never-ending referral program by just recommending customers to others in the network. The customer finds great comfort in a trusted referral from someone they already do business with. If you are an industry leader and can deliver on what you offer you should have no problem forming the entrepreneur network. Here are a few things to consider when looking to form or join a professional network Read More

Are you operating a business that just satisfies the customers? Are you okay with being labeled as an average business? Well, I hope not! The difficult part in all of this is when someone doesn’t know that their business is just average. A lot of times a business can revert to just doing what others do because it’s simple to just operate business at the level of competition, but what usually happens next is the famous price war. Since nobody can come up with something new and unique to give the customers more value, the thought is I’ll just keep my prices lower than others. If a business is running on this strategy then a serious wake-up call is needed! Here are few things to help you start doing business better than your competitors Read More

Examining an overlooked opportunity (local markets) and the benefits of being locally known. A tremendous opportunity for web and non-web entrepreneurs and small businesses. Read More

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate Read More

This Sunday is the City2Surf which is a race over 14 kilometres and so far has attracted a record 80,000 entrants. Not a bad effort considering the start time is 8.30 in the morning and it is winter. One overall objective for the entrants is to finish, however there will be a host of ways they actually accomplish this. Here are three similarities that may help you get the results you want Read More

This is a guest post by Travis Petelle - If you are the authority in your niche, it could possibly be the best thing you could do for your business. It brings in easier sales, more prospects, and a much simpler time getting what you want. Don’t expect your authority status to just fall in your lap though. You must take action to build yourself as the authority and that’s what I wanted to cover in this article Read More

What makes a video go viral? No, we're not talking about something like the common cold or flu here. We're talking about an online video that is so popular with viewers that they feel the need to share it with their friends, colleagues or family via social media like Twitter or Facebook, or through e-mail or re-posting it on their blog or Website. Having your video go viral is often the ultimate goal of any online marketing campaign because it is a way of letting others spread your message with limited expense or effort on your part and allows you to reach a potentially huge audience as your viewers share the message with their network and those people share it with their network and so on and so on Read More

Listen to the BizSugar interview with Anita Campbell and yours truly at Small Business Trends Radio and check out this post on the importance of businesses being social, something near and dear to our hearts here at BizSugar.com. We'll be switching the link at the top of the blog post to the archived version of the show after the live Web cast. Looking forward to all of your comments Read More

As a small business owner we love to give credit to our people when it is deserved and there are a number of ways that can be done: Through the handwritten note, pay increase or a steak dinner. You pick, but can we do something more for the superstars on our company team? A lot of big companies like to use offline media publicity to reward their people for good work. For example, ESPN did a commercial congratulating Chris Bermen on his last award. Now why can’t we do something similar to showcase the hard work of our employees? Well most of us probably can’t do something similar to a TV commercial that ESPN did for Chris Berman, but we could use social media to showcase our people Read More