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If you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. These are the questions that get past the hype of a founder “vision to change the world,” and into the realm of real business strengths, weakness Read More

What are you doing for video hosting? Is it something that you’ve thought about for you website or business and if so, what did you end up choosing? Read More

Mass marketing (or undifferentiated marketing) refers to the extensive exposure of product advertisements to a significant number of consumers. It is often known as the opposite of Niche Marketing wherein products or services are advertised to a specific market. In undifferentiated marketing, the t Read More

I’d like to talk about LinkedIn groups again as I’m running a group called YouTube Marketing Professionals and I have some insights as well as tips I’d like to share with you. My previous post on this topic discussed the approach you should undertake to win new business whereas here I’m going to co Read More

Ah technology … let me count the ways it benefits your business. It helps you close sales faster, get paid faster, and ship product faster. It helps the bottom line — you capture more opportunities, increase customer loyalty, and do it all in fewer man hours. In short, by wisely using technology Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

If you are not into social media, you are missing something. No one will deny that social media can make or break your business. In a fast-paced world, you have to be in tune with the way the world is moving. Read More

Communication between a franchisor and its franchisees is very important. Why is listening a crucial skill both franchisor and franchisee need to master? Read More

Investing in advertising is always a wise choice in any business. More so today, as many people face tough competition, both locally in their community and nationally through online markets and companies. Read More

Blog comments are life blood for any blog. You can build a thriving network with the blog comments, but what if they don’t add any value? I won’t approve your blog comments in this 5 cases. Read More