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Are your customers talking about you on Yelp.com? The has launched a set of tools that enable firms to nurture relationships on the popular review site — whose sip-and-tell clientele have likely burned as many small businesses as they have helped. Read More

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for illegitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. AB 2950, co-sponsored by Assembl Read More

In this economy, retailers must concentrate on increasing value in purchasing and on communicating value in marketing. Identify your products with the best margins and sell those aggressively. Read More

US households with $100,000+ in income are the fastest-growing segment of the population according to US Census Bureau data, up from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13%, said Unity Marketing. Read More

Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

Every individual that visits your website is unique, looking for different pieces of information and reading websites differently. Each visitor will most likely be persuaded by various aspects and determinants. With Holly Buchanan's personality descriptions of the four most common types of buyers, we can design our websites and copy so that we can Read More

One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud. Read More

If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria's Secret, it wouldn't be missed by a shopper like my young adult daughter. She doesn't need search engines to find Victoria's Secret products. Why? Because the company sends her discount cards in the mail every month to lure her with 20% Read More

Most people who have a business web site find this an important topic to understand. For most businesses out there who have a web site, know that search engines are the biggest source of traffic and debatably the most valuable (depending on your keywords and ad structure). Some businesses use both SEO and PPC to gain the traffic they are looking f Read More

The thought of being your own boss can sound pretty wonderful to someone tired of working 50 to 60 hours a week to make money for some impersonal corporation. And there is probably no better way to be self-employed than by buying a franchise and taking advantage of all that franchising has to offer: a tried and proven business model, initial and c Read More